On the Leading Edge of Show, Tell and Sell

it takes more than talent

In every trade show there are the haves and the have-nots — meaning those who have a clue and those who don't. Companies that "get it" understand that event marketing is a highly specialized business and a critical part of CRM. It takes market insight, brand communication, advanced technology, engaging lead generation, database management and ROI analysis. We get it — and so do our clients.

Many global brands rely on us for our turnkey event marketing programs. They don't want just a talent staffing agency. They want brand expertise, actionable leads and increased sales. We deliver that, and more. And we would be honored to do it for you.

The Showmax Management Team

Dana LallyAnna Marie RangelRoger JozelTrish SlatteryRenée Willhide DuarteNick Pankow

Dana Lally CEO & President

Dana joined ShowMax in 2001 bringing 15 years of trade show experience plus an unlimited supply of energy and enthusiasm. When you love your work, it shows. Dana's career took off in the airline industry where she was responsible for training flight attendants in the art of serving people. At ShowMax, her knowledge of how to tailor our operations, logistics and service for each client is invaluable. She understands brand culture and marketing and is a no-nonsense communicator. Bottom line: she's one smart lady. No bull.

Anna Marie Rangel Chief Financial Officer

Anna Marie Rangel has been the Chief Financial Officer for ShowMax Marketing since her start in 2007. Anna Marie has over 25 years in office administration, financial, accounting, bookkeeping and recordkeeping of confidential files. She has a fabulous ability to communicate with all levels of personnel and has outstanding customer service skills. She is the force behind our continuous quality improvement initiatives at ShowMax and keeps our process up and running smoothly. Anna Marie successfully implemented our direct deposit accounting program for each and every one of our product specialists which allows our contractors to access their earnings from anywhere in their travels. She runs a tight ship

Roger Jozel Senior Account Director

If dedication had a face in the dictionary, it would look like Roger Jozel. During his career (the odometer has now reached 30 years), the man has tirelessly served automotive clients in every capacity imaginable - from corporate marketing to regional retail. His experience includes agency assignments with GM, Ford Truck, Eaton Truck Components, Champion Spark Plug, and dealer association work with Honda, Mitsubishi, Suzuki and Chrysler-Jeep. Roger could write a book on automotive marketing, but he's too busy helping clients write business.

Trish Slattery Senior Account Executive

Prior to joining ShowMax in 2005, Trish spent seven years working for a fast-rising automotive brand. Her wide-ranging experience as a Project and Account Manager includes producing high image tours and assisting in design and execution of automotive events. She has a superior ability to plan and guide effective lead generation programs - from budgeting through delivery. Trish enjoys her work, even the long meetings and countless emails. We enjoy her work, too. So do our clients. 

Renée Willhide Duarte Account Executive

Starting with ShowMax in 1999, Renée has become an expert at getting things done and keeping our wheels in motion. Her account executive duties include administration, client services, dealer communication, purchasing and shipping, invoicing, event staffing and lead generation. And that's just before lunch. Frankly, there's not much Renée can't do. Okay, she can't tune up your car. But she can align your trade show activities and help your events run smoother.

Nick Pankow IT Director

Nick joined the ShowMax team in 2008 as a founding member of the ShowMax IT department.  Starting as a programmer, Nick was the core designer and developer of the majority of ShowMax's IT systems.  As one of the first companies to realize the power of electronic data capture, Nick has been a driving force in modernizing our client's outreach efforts.  With these programs, we have enabled our clients to reduce their contact times from weeks to seconds.  Now the department director, Nick still finds time to design and develop while supporting his team connect hundreds of thousands of interested customers to our clients each year.