The Influence to Make Global Connections

UT Starcom

  • Brand Ambassadors
  • Custom Equery Application Set-Up
  • Data Capture & Analysis

Making Global Connections

Auto manufacturers aren't the only ones who rely on us for event expertise. Case in point: UTStarcom, a global high tech company that sells telecommunications products worldwide. Knowing that we are experts in exhibit management and lead generation, they came to ShowMax for help over five years ago.

We initially served as hosts for the company at trade shows and conferences throughout the U.S. Once UTStarcom saw how well we connected with customers, they elevated our communication specialists to facilitators. This involves introducing business-to-business customers to a theatre-style presentation featuring a high level overview of their product lineup. Additionally, UTStarcom expanded our marketing work to international shows such as GITEX in Dubai, United Arab Emirates and PALEXPO in Geneva, Switzerland.

Our depth and understanding of each market is one asset that sets us apart from our competition. High tech is different from automotive. Our knowledge of what motivates and influences people in each market is what draws clients to us.