it takes more than talent

In every trade show there are the haves and the have-nots — meaning those who have a clue and those who don't. Companies that "get it" understand that event marketing is a highly specialized business and a critical part of CRM. It takes market insight, brand communication, advanced technology, engaging lead generation, database management and ROI analysis. We get it — and so do our clients.

Many global brands rely on us for our turnkey event marketing programs. They don't want just a talent staffing agency. They want brand expertise, actionable leads and increased sales. We deliver that, and more. And we would be honored to do it for you.

Dana LallyAmber FitzsimmonsAnna Marie RangelSarah Van VoorhisRoger JozelTrish SlatteryRenee Willhide

Dana Lally CEO & President

Dana joined ShowMax in 2001 bringing 15 years of trade show experience plus an unlimited supply of energy and enthusiasm. When you love your work, it shows. Dana's career took off in the airline industry where she was responsible for training flight attendants in the art of serving people. At ShowMax, her knowledge of how to tailor our operations, logistics and service for each client is invaluable. She understands brand culture and marketing and is a no-nonsense communicator. Bottom line: she's one smart lady. No bull.

Amber Fitzsimmons Marketing Manager

Understanding how people think and what motivates them is what motivates Amber. Which makes perfect sense considering she has a Master's Degree in Physical Therapy and spent 10 years as a clinical practitioner in the neurological field.  Amber joined ShowMax in 2000, starting as a Product Specialist and Exhibit Manager. Now as automotive mobility specialists, she puts her knowledge of people, motivational behavior , and physical therapy to work on our behalf. She is responsible for the vibrant and energized culture we have at ShowMax as well as serves as a special project manager for the automotive mobility field.

Anna Marie Rangel Chief Financial Officer

Anna Marie Rangel has been the Chief Financial Officer for ShowMax Marketing since her start in 2007. Anna Marie has over 25 years in office administration, financial, accounting, bookkeeping and recordkeeping of confidential files. She has a fabulous ability to communicate with all levels of personnel and has outstanding customer service skills. She is the force behind our continuous quality improvement initiatives at ShowMax and keeps our process up and running smoothly. Anna Marie successfully implemented our direct deposit accounting program for each and every one of our product specialists which allows our contractors to access their earnings from anywhere in their travels. She runs a tight ship

Sarah Van Voorhis Business Affairs and Legal Counsel

Sarah Van Voorhis was a founding partner of Van Voorhis & Sosna LLP. She was certified as a specialist in Family Law by the State Bar of California Board of Legal Specialization.  

Ms. Van Voorhis received her J.D. from Stanford Law School and her B.A. from the University of Utah, where she graduated Phi Beta Kappa. While in law school, she served as an intern with the U.S. Attorney and the San Jose District Attorney.She is a member of the State Bar of California and an active member of the San Francisco Bar Association.

Sarah enjoys the challenges of business operations and understands the intricacies of bringing technology to the marketplace. 

Originally from Park City, Utah, Ms. Van Voorhis is an avid outdoor enthusiast. She enjoys backpacking throughout the western United States and skiing during the winter months.

Roger Jozel Senior Account Director

If dedication had a face in the dictionary, it would look like Roger Jozel. During his career (the odometer has now reached 30 years), the man has tirelessly served automotive clients in every capacity imaginable - from corporate marketing to regional retail. His experience includes agency assignments with GM, Ford Truck, Eaton Truck Components, Champion Spark Plug, and dealer association work with Honda, Mitsubishi, Suzuki and Chrysler-Jeep. Roger could write a book on automotive marketing, but he's too busy helping clients write business.

Trish Slattery Senior Account Executive

Prior to joining ShowMax in 2005, Trish spent seven years working for a fast-rising automotive brand. Her wide-ranging experience as a Project and Account Manager includes producing high image tours and assisting in design and execution of automotive events. She has a superior ability to plan and guide effective lead generation programs - from budgeting through delivery. Trish enjoys her work, even the long meetings and countless emails. We enjoy her work, too. So do our clients. 

Renee Willhide Account Executive

Starting with ShowMax in 1999, Renee has become an expert at getting things done and keeping our wheels in motion. Her account executive duties include administration, client services, dealer communication, purchasing and shipping, invoicing, event staffing and lead generation. And that's just before lunch. Frankly, there's not much Renee can't do. Okay, she can't tune up your car. But she can align your trade show activities and help your events run smoother.